Offers of Compensation: What You Need to Know

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As a home seller, you have a wide range of choices when deciding how to market your property. This includes whether you’d like to offer—or authorize your REALTOR® to offer—compensation to a buyer’s agent as a way to attract potential buyers. Here’s what you need to know as you consider your options related to offering compensation.

What is an offer of compensation and why make one?

An offer of compensation is when you—the seller—or your REALTOR® compensate another agent for bringing a buyer to successfully close the transaction. Offers of compensation help reduce out-of-pocket costs for prospective buyers, which in turn may bring more potential buyers for the transaction. These costs can be especially significant for first-time buyers, lower- to middle-income buyers or those from underserved communities.

Are offers of compensation mandatory?

No. It is up to you to determine if making an offer of compensation is the best approach for selling your property. REALTORS® are here to help answer your questions and guide you to make a decision that works for you.

As a seller, does my REALTOR® need my permission to offer compensation to a buyer’s agent?

Yes. Your REALTOR® can only offer compensation or make a payment to a buyer’s agent if they have your written approval and sign-off on the amount.

What types of compensation can I offer?

There are many options available to you as a seller to discuss with your REALTOR®. These could include a flat fee paid directly to the buyer’s agent or allowing your REALTOR® to share a part of their compensation with the buyer’s agent. Beyond compensation, you could also consider offering a buyer certain concessions, such as covering closing costs, to make the total home purchase more affordable for them.

How will a buyer’s agent know if there is an offer of compensation?

Offers of compensation can be advertised in many ways. If you approve an offer of compensation, it can be shared through common marketing methods such as flyers, signs, brokerage websites, social media posts or simply through a phone call or email. Offers of compensation cannot be listed on Multiple Listing Services (MLSs), online platforms that compile home listings from many different sources.

Do I have to advertise an offer of compensation if I decide to make one?

No, it’s up to you to decide. Advertising can help get the word out to bring more buyers to the table, but you can also choose not to advertise and instead negotiate the offer in a purchase agreement.

What are concessions?

A seller concession is different than an offer of compensation. It is when a seller covers certain costs associated with purchasing a home for the buyer. Concessions can make home ownership more accessible for buyers by reducing upfront expenses. These can cover things like some transaction costs or property repairs.

How do I know what option is best for me?

When you work with a REALTOR®, you are working with a professional guided by ethical duties under the REALTOR® Code of Ethics, including the pledge to protect and promote the interests of their clients. Your agent will work with you to weigh your options, answer questions and develop a strategy you are confident in.

Multiple Listing Services (MLSs): What You Need To Know

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When buying or selling a home, your REALTOR® will use a Multiple Listing Service (MLS) to find homes for sale or market your property. Here is what you need to know about them:

What is an MLS?

MLSs are online platforms that compile home listings from brokerages in a given market. They enable REALTORS® to see available homes for sale efficiently, get helpful marketplace data and share listing information to national and local websites that advertise properties. There are many MLSs across the U.S., and each has its own rules to make sure its information is complete, accurate and transparent.

What value does an MLS provide?

MLSs allow real estate professionals to see, share and promote homes for sale so the largest pool of potential buyers can find them. MLSs provide the most accurate, reliable and detailed information about properties (this includes properties that have been sold and are for sale), including listing price, address, features, disclosures and square footage. MLSs also help promote fair housing and equal opportunity by giving REALTORS® and their clients access to consistent information.

As a buyer, how can an MLS help me buy a home?

Using a Multiple Listing Service allows your agent to access many homes for sale and connect with REALTORS® working to sell their clients’ homes.

As a seller, how can an MLS help me sell my home?

MLSs are the most trusted source for real estate data because their information is verified by REALTORS®. Listing on an MLS will help a seller reach the largest pool of buyers and potentially attract the best offer.

Am I required to market my home through an MLS?

No. You should discuss the pros and cons with your REALTORS®. If you decide to have your REALTOR® not list your home on an MLS, you may be asked to sign a document verifying that you have made this choice.

Can I make an offer to compensate a buyer’s agent on an MLS?

An offer of compensation is when the seller or the seller’s agent offers to compensate another buyer’s agent for bringing a buyer to successfully close the home purchase. As of August 17, 2024, offers of compensation are no longer allowed on MLSs. However, offers of compensation can still be made off-MLS and shared through common marketing vehicles such as flyers, signs, emails or other communication mechanisms.

Can I offer concessions on an MLS?

To attract more buyers, sellers may offer concessions, which are certain costs associated with the buyer’s home purchase that a seller agrees to pay. MLSs may allow communications about a sellers’ concessions, but it depends on local rules.

How do I access Multiple Listing Service information?

Many MLSs share data with websites that consumers can access. If you are a buyer, your REALTOR® will provide you with MLS property listings that may meet your criteria. For both buyers and sellers, when you work with a REALTOR® who has access to an MLS, you can discuss how the MLS can benefit you. Remember, REALTORS® are guided by ethical duties under the Code of Ethics, including the pledge to protect and promote the interests of their clients. Your REALTOR® will help you to weigh your options and develop a strategy you are confident in.

What Sellers Need To Know About the NAR Settlement

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Recently, the National Association of REALTORS® (NAR) reached a settlement agreement that will change the homebuying and selling process. While a REALTOR® will still be there to help you through the journey, here’s an overview of the changes that will go into effect on August 17.

As a seller, you still have the choice of offering compensation to buyer brokers. You may consider doing this as a way of marketing your home or making your listing more attractive to buyers.

When working with your REALTOR®, they must disclose and obtain your approval for any payment or offer of payment that a listing broker will make to another broker acting for buyers. This disclosure must be made to you in writing in advance of any payment or agreement to pay another broker acting for buyers, and must specify the amount or rate of such payment.

If you choose to approve an offer of compensation, there are changes to how this can happen. As a seller, you can still make an offer of compensation, but your REALTOR® cannot include it on a Multiple Listing Service (MLS)—MLSs are local marketplaces used by both buyer brokers and listing brokers to share information about properties for sale. Your REALTOR® can advertise your listing via off-MLS platforms such as social media, flyers and websites. And, as a seller, you can still offer buyer concessions on an MLS, like concessions for buyer closing costs.

To read more details about these changes, visit facts.realtor.

Navigating the Offer Process

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The time has come to let go of your current home, and congratulations, you got an offer from a prospective buyer! Now, the question is, what should you take into consideration when looking at an offer? Here’s what you and your REALTOR® should look at when deciding whether to accept or reject an offer, because the highest offer may not be the best choice.

The Earnest Money Deposit

An earnest money deposit is the money a buyer is offering to pay when the sales agreement is signed. This money, which is usually 1-3% of the house’s cost, gets held by the title company and put towards the buyer’s down payment during closing. If a buyer tries to back out of a sale without reason, this money is given to the seller. So, the higher the earnest money deposit, the more serious a buyer is about buying a home.

Contingencies

Contingency agreements must go through before a home is sold. The fewer contingencies, the quicker a home sale will be complete. There are five common contingencies, including:

  • Home inspection
  • Appraisal
  • Financing
  • Sale of current home
  • Title

While an appraisal contingency is required to approve a loan, you can talk with your REALTOR to determine if you’d like to negotiate any of the other contingencies.

Cash Offers

The more a buyer puts down for a home, the more likely a lender will approve their loan. Cash offers typically lead to quicker closings, as a mortgage lender doesn’t need to be involved, there’s less risk of the offer not panning out and appraisals aren’t necessary.

Closing Date

A typical home sale, from offer to closing, takes between 30 to 60 days. Your circumstances, combined with the seller’s, may determine what offer you take. For instance, if you already purchased a new home, you may be looking for a buyer who can close quicker.

As always, your REALTOR® will be able to guide you through the selling process. If you’re thinking about buying or selling, start your REALTOR® search here.

7 Steps to Prepare Your Home to Sell

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Selling your home is not always a straightforward process. Sometimes, it can be complex and time-consuming, but understanding the steps to successfully sell a home will ease your stress. By knowing how to get your house selling ready, you can make sure that your home is selling at the price you want and ensure the process go smoothly. Here are some tips for getting your home ready to sell:   

Clean & Declutter

Before you start showing your home to potential buyers, it is important to give it a thorough cleaning and declutter as much as possible. Remove any personal items and excess clutter, and consider hiring a professional cleaning service to give your home a fresh, clean look.  

Make Necessary Repairs

Fix any broken or damaged items in your home, such as leaky faucets, broken windows or chipped paint. These small repairs can go a long way in making your home more appealing to potential buyers and increasing its value.  

Stage Your Home

Staging your home means making it look attractive and inviting to potential buyers. This can include rearranging furniture, adding decorations and making sure the home is well-lit and welcoming. Staging your home can help potential buyers visualize themselves living in the space. Consider hiring a professional stager or using your furniture and décor to create a cohesive and inviting look.  

Price It Right

Setting the right price for your home is crucial to selling it. When setting a price for your home, it is important to be realistic. You should consider factors such as the condition of your home, its location and comparable sales in the area. Research comparable homes in your area to get a sense of what your home is worth. Your REALTOR® will help you along this process, make suggestions and ensure you’re set up for success!

Market Your Home

In today’s market, it is important to use a variety of marketing strategies to get your home noticed. This can include listing your home on websites, as well as utilizing social media and other online platforms to highlight your home.  Also, your REALTOR® will have an arsenal of time-tested ways to ensure your house is being marketed to the right people, so make sure to utilize their skills.

Be Prepared for Showings

When potential buyers come to see your home, make sure it is ready for them. This means keeping it clean and tidy, turning on all the lights and having a good supply of fresh towels and linens for any potential buyers who may want to see the bathrooms.  

Be Flexible

The process of selling a home can be unpredictable, and you may need to be flexible to close the deal. This may mean being open to negotiations, making repairs or updates at the request of the buyer or adjusting your selling timeline.  

By following these tips, you can increase the appeal of your home and make it more attractive to potential buyers. Remember to be patient and keep an open mind as you navigate the process of selling your home.

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Listing Agent: The Key to Finding the Right Person

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Home is where the heart is, and if you’re ready to sell your current home, you want to make sure you’re putting your trust in the right hands. Your listing agent will work with you to price and market your home, negotiate with buyers and help with closing the deal.

Here’s how to find an expert that works with you and your needs.

Know Your Timeframe

Have a listing date in mind? Backtrack six to eight weeks before that time, and aim to hire a listing agent around that time.

This will give you both the time to prepare to go live with your listing. For you, that might mean making repairs or upgrades. For your agent, that means working on creating a polished listing, ideas for marketing the house, pricing and more.

Begin Your Search

As you approach that ideal time to hire a listing agent, start researching professionals.

You can search for a Chicago REALTOR® here, or ask friends and family for recommendations. Remember, it doesn’t hurt to shop around. You’ll be working side by side with your agent, so make sure you find someone your trust to do the job.

Conduct Interviews

Take the recommendations and research you’ve done to set up interviews with agents. Here are some suggested questions that will help you determine if an agent is the right fit for you:

  • How long have you been in the real estate business?
  • What’s the price range of the homes you typically sell?
  • What is your fee?
  • How do you market homes?
  • How long are your homes usually on the market?
  • What’s your communication style?

During these interviews, make sure the agents understand your goals and meet the expertise qualifications or personality you’re looking for. If you follow those two desires, you’ll be sure to find a listing agent that works for you!

Roadmap to Selling Your Home

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Your home holds all of your family’s memories, but maybe it doesn’t fit your needs any longer. When you’re ready to take the step and sell your home, make sure to set yourself up for success. We’ve put together a roadmap of milestones to help you plan out the selling process from start to finish.

  1. Do your research. Once you’ve decided to sell your home, start your research. The housing market has likely changed since you last purchased a home, so find out about mortgage rates, inventory and other aspects of the market that will impact the selling process.
  2. Choose a REALTOR®. Your most important relationship you’ll have as you sell your home is with your REALTOR®. Take the time to search for one, and interview them, to decide who you want with you on this journey. Use our database to start your search for a Chicago REALTOR®.
  3. Price your home. Don’t worry, you don’t have to do this alone! Work with your REALTOR® to look at the current market and comparable homes to set the right price to get your house sold.
  4. Prepare for the sale. Set up a time for professional pictures, schedule showings and plan open houses will take place. Make sure your home is picture perfect to make a great impression on potential buyers. Clean up, declutter and make repairs to get your home in tip top shape.
  5. Start marketing. Work with your REALTOR® to put together a top tier online listing with perfect pictures and a strong description. Then, create a plan to share the listing to get as many eyes as possible.
  6. Show your home. Your marketing worked, and now potential buyers want to check the home out! Work with your REALTOR® on a schedule for showing, and make sure to incorporate a plan to keep everyone safe, like disinfecting surfaces and hosting virtual tours, if need be.
  7. Look at your offers. Yes, it’s possible to receive more than one offer! Sit down with your REALTOR®, review each one and determine which is best for you.
  8. Time to negotiate. Enter a counteroffer to the buyer’s offer based off of what you want. Of course, money is a factor, but timing may also be another big negotiation. Your REALTOR® will help craft your counteroffer based off all these factors.
  9. Get the home inspected. Once you have agreed on an offer, the buyer will set up a home inspection. Your home will be examined for any issues, and repairs can be negotiated by the buyer. Work with your REALTOR® to come to an agreement with the buyer.
  10. Close the deal. Now, it’s time to make things official. During the closing, you will sign the final paperwork and collect your check!

Make Your Open House A Success

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So you’re selling your house, and now it’s time to show it off to buyers! Use these tips, and the help of your REALTOR®, to make a great first impression during your open house.

Make Your Home Open House Ready

Make sure your home is picture-perfect by the time your open house comes around. Here are some things we recommend you take the time to do:

  • Clean Up Clutter: Tuck away additional clutter within your home, including clothes, cleaning supplies, toys and more. If you don’t have a good location to put it all, consider renting a storage unit.
  • Make Your House Spotless: Deep clean every inch of your home, so your windows are spotless and there are no dust bunnies in sight. Don’t have the time? Hire a cleaning service. Your REALTOR® likely has some recommendations for you.
  • Consider Cosmetic Repairs: This isn’t the time to make any big changes, but if you spot chipped paint or burnt out lightbulbs, making those repairs will go a long way in making your house look great!
  • Remove Any Personal Items: When a potential buyer walks into a home, they want to be able to picture themselves in it. Seeing photos of your family and other personal items can hinder that experience, so put them away for the time being. Also, put any valuables in a secure location, just in case.

Get The Word Out

Although your REALTOR® will do a lot of heavy lifting on this front, it doesn’t hurt to give them a hand. Add posts to your social media platforms, such as neighborhood groups, if you’re part of them, to get the word out. Or, if you frequent a local coffee shop or popular store with a bulletin board, don’t be afraid to go “old school” with a flyer.

Also, work with your REALTOR® on a few different aspects of the open house, such as:

  • Setting up yard signs to announce the open house. If you live in a winding neighborhood or subdivision, put signs around the neighborhood to direct visitors to the right location.
  • Add the open house information to your online listing for additional traffic.
  • Decide on the best time to host the event. Sundays are typically the most popular, and other open houses may take place between 1:00 PM to 3:00 PM. Consider starting earlier, around noon, or keep yours open later, until 4:00 PM or 5:00 PM, so you’re not competing for visitors.

Let Your REALTOR® Take the Reins

When the day comes, step back and let your REALTOR® work their magic. Make sure to leave your house (having the seller lurking around isn’t the best look), but keep your phone on you in case your REALTOR® has questions.

Afterward, debrief with them about any questions that came up or comments that were made, and discuss how to address them to get your home sold!

Comparable Sale: What It Is & Why It Matters

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The burning question for anyone getting ready to sell their home is: “How much can I sell for?” First, it’s important to understand what a comparable sales price is and why it matters is valuable, which we’ve broken down for you below.

What Is A Good Comparable Sale Price:

comparable sales infographic

Why Does It Matter?

Evaluating the differences and similarities of surrounding properties on the market will give you the best idea of the current estimated value of your home. This is also where your REALTORS’® expertise will come into play, as they’ve likely seen many homes in your neighborhood and know about comparable sales in your area, making them your greatest asset in the listing process to help adjust your price efficiently and effectively.

4 Ways to Price Your Home Like A Pro

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Your home is a major investment in time, money and memories, so understandably, selling it can be an emotional process.

It’s important to lean on your REALTOR® for guidance. After all, this person is your go-to industry expert who is invested in helping you sell on your timeline and for the best possible ROI.

Still nervous about the pricing conversation? We’ve created four pro tips to help you through this process.

1. Higher Isn’t Always Better

Be strategic in your pricing and don’t list too high – that could scare away potential offers!

The longer your house sits on the market, the less likely you are to get your asking price. Buyers are more likely to negotiate a deal on a house that’s been listed for a significant stretch of time. A price-to-sell strategy will give you leverage, options and exposure to potential buyers.

2. Know The Local Market

How did similar homes in your neighborhood sell? These comparables (also called “comps”) play a big role in your own home’s price.

Your REALTOR® should run the average sale price for homes in your area. When selecting comps, REALTORS® generally filter properties within a one-mile radius of your home that sold in the past 90 days. Comparable homes will be similar in age, location, square footage and number of bedrooms/bathrooms.

Based on these results, they’ll pinpoint the differences and assess why price reductions did or didn’t happen. This nuanced understanding is invaluable, particularly when measuring the unique aspects of your home.

3. Upgrades Don’t Always Mean More Money

Buyers want a home they can:

  1. Picture themselves in, and;
  2. Easily make their own.

Help spark their imagination with neutral updates. Upgrades based on specific taste can sometimes devalue a home based on personal buyer taste and preference.

For example, just because you spent $40,000 to update your kitchen doesn’t mean you get to add an extra $40,000 to the listing price. Research from the National Association of REALTORS® states you might recoup 59% of your costs, based on the national average of kitchen upgrades.

Talk to your REALTOR® about what you can do, or have done, that positively affects your home value and listing price.

4. Keep Your Emotions in Check

Don’t let pride, sentiment and nostalgia mislead you!

According to the National Association of REALTORS®, the wrong price can drastically delay your sale. That “fresh factor” tends to wane after just 30 days! Therefore, it’s important to listen to your REALTOR® about your pricing strategy.

Their unbiased perspective combined with knowledge of the market and real estate inventory will help you walk away from the closing table feeling confident in your transaction.